Singapore, Singapore, March thirteenth, 2025, Chainwire
Aethir, a supplier of decentralized cloud gaming infrastructure, has been featured in a newly launched case research by SuperScale, a world professional in gaming consumer acquisition. The research offers an in-depth evaluation of how Aethir’s cloud streaming expertise enhances consumer acquisition methods for gaming studios, presenting a scalable various to conventional app retailer distribution.
Cloud Streaming as a Direct-to-Shopper Answer
Gaming studios typically face excessive service charges when distributing video games via industrial app shops, with some platforms taking as much as 30% of a recreation’s income. Aethir’s decentralized cloud infrastructure allows studios to bypass these prices by using web-based streaming, offering an unbiased publishing mannequin designed to boost consumer acquisition.
Key elements of Aethir’s cloud streaming embrace:
Decreased Reliance on App Shops – Net-based streaming eliminates the necessity for app retailer downloads, permitting publishers to retain a larger share of income.Decrease Person Acquisition Prices – Instantaneous play through social media or commercials reduces friction within the consumer journey, bettering conversion charges.Expanded System Accessibility – Video games will be performed on PCs, cell units, and good TVs with out {hardware} limitations.Various Monetization Fashions – Subscription-based entry, direct microtransactions, and in-game purchases will be managed independently of third-party platform charges.
Insights from SuperScale’s Case Examine
SuperScale carried out a two-phase evaluation to evaluate Aethir’s affect on gaming consumer acquisition, specializing in conversion charges and return on advert spend (ROAS). The cell recreation Tiny Tower was chosen because the check topic.
Part 1: Conversion Fee Evaluation
SuperScale examined how completely different engagement strategies—”Stream Now,” “Instantaneous Play,” and “Obtain”—affected consumer acquisition metrics, significantly value per set up (CPI) and engagement charges.
Findings from Part 1:
43% extra gamers opted for fast play over direct downloads.Click on-through charges (CTR) elevated by 35% in comparison with conventional obtain strategies.Conversion charges have been 45% increased for the streaming possibility.
Part 2: ROAS and Person Engagement
Part 2 measured early engagement and ROAS by evaluating consumer habits between app retailer downloads and Aethir’s Stream Now function.
Findings from Part 2:
143% extra customers engaged with the Stream Now function in comparison with direct downloads.Day 7 ROAS elevated by 75%.Common income per consumer (ARPU) grew by 93% with Stream Now.Session counts elevated by 77% on common.Session length was 26% longer.Day-one retention improved by 60%, whereas day-seven retention elevated by 80%.
Potential Purposes for Aethir’s Cloud Streaming
Aethir’s cloud streaming infrastructure could also be significantly helpful for:
Established publishers seeking to drive direct visitors and optimize income fashions.Reside service and MMO video games requiring seamless cross-device entry.Video games with social and viral attraction, the place immediate playability enhances influencer-driven advertising methods.Rising markets, the place cloud streaming presents an answer for customers with out high-end gaming {hardware}.
SuperScale’s findings spotlight Aethir’s position in enhancing gaming consumer acquisition via decentralized cloud streaming. The whole research is offered on Aethir’s web site.
About Aethir
Aethir is a decentralized cloud computing infrastructure supplier targeted on optimizing GPU distribution and utilization for enterprise purposes. By shifting away from centralized fashions, Aethir allows scalable entry to computational sources, supporting companies throughout numerous industries and areas.
Contact
Advertising DirectorDikshaAethir[email protected]
