London, December 3, 2024 — SMART DPP has introduced the launch of the world’s first multi-chain digital product passport (DPP) platform, marking a milestone in vogue expertise. The SaaS answer integrates blockchain expertise to assist conventional vogue and luxurious manufacturers improve transparency, sustainability, and buyer engagement.
SMART DPP’s platform helps seamless integration with manufacturers’ present enterprise useful resource planning (ERP) techniques. By leveraging blockchain expertise, the platform affords enhanced traceability and safety. It helps NFC tags, QR codes, and engagement pages, enabling vogue manufacturers to digitize product information with minimal technical experience.
A New Period of Digital Product Passports
The announcement passed off in the course of the Digital Couture Summit at Milan Vogue Week Spring/Summer season 2025. SMART DPP CEO Alexandra Maslova and Polygon Co-Founder Mihailo Bjelic launched the platform’s multi-chain capabilities, now working on Solana and Polygon. Ethereum integration is predicted quickly, additional solidifying the platform’s future-proof strategy.
“SMART DPP’s expanded multi-chain integration brings unparalleled comfort and safety to each manufacturers and customers,” Maslova mentioned. “Our answer ensures a protected, clear, and compliant future for the style business.”
The platform aligns with the European Union’s forthcoming Digital Product Passport Regulation, set to take impact in 2027 underneath the European Inexperienced Deal. The regulation goals to advance sustainability and transparency throughout industries, making SMART DPP’s expertise an early adopter in assembly these necessities.
Multi-Chain Integration and Strategic Partnerships
Initially launched underneath the SEAMM model at NFC Lisbon Vogue Stage in Might 2024, SMART DPP was constructed on the Solana blockchain. Its current evolution right into a multi-chain platform now consists of Polygon, developed in partnership with Kavana Lab, an organization throughout the Polygon ecosystem targeted on blockchain adoption in vogue, music, and sports activities.
Polygon’s integration affords scalability via its Ethereum-based Layer-2 and Layer-3 options. These options are designed to assist the style business’s rising demand for transparency and sustainability.
Boosting Engagement and Decreasing Returns
SMART DPP goes past compliance and transparency. The platform consists of buyer engagement instruments equivalent to loyalty packages, which have reportedly elevated gross sales by as much as 70%, decreased returns, and improved conversion charges.
These options present added worth to manufacturers in search of to enhance operational effectivity whereas assembly the rising demand for sustainable and traceable merchandise.
Funding and Future Plans
SMART DPP has secured $4.2 million in funding, together with $2.5 million from the Lydian Group, whose portfolio consists of notable blockchain and fintech gamers equivalent to Cointelegraph and Crosstower. The funding underscores confidence in SMART DPP’s imaginative and prescient of a blockchain-powered future for the style business.
About SMART DPP
SMART DPP is a number one supplier of digital product passport options, devoted to advancing transparency and sustainability within the vogue business. Its SaaS platform integrates blockchain expertise to streamline information digitization, compliance, and buyer engagement for manufacturers.
For extra data, contact Ana Macit, Head of PR, at [email protected].
